Content strategist · Writer

You can't hustle your way to great content.

I turn scattered content efforts into a focused strategy that attracts the right audiences, grows organic traffic and drives business results.

Portrait of Germaine Satia
The impact

Content that delivers results.

62%Year-over-year increase in Google organic traffic through SEO refresh and blog migration at Guidebook
4×Article production, from 4 to 16 per month, with an AI-assisted workflow
129%Q4 2025 pipeline target achieved by Guidebook's marketing team, to which I contributed
90KPeak monthly sessions for a women's wellness website I founded
10K+YouTube subscribers grown for the wellness brand
Portfolio

Selected work.

Writing and content projects across SaaS, health and wellness, personal writing, and travel.

About

A little about me.

I'm a content strategist and writer with experience creating content across B2B SaaS, health and wellness, and digital media.

My work brings together strategic thinking, search optimisation, and storytelling—from articles and landing pages to campaigns and content workflows.

The answer to underperforming content isn't more content. It's understanding what your audience needs, making intentional choices, and creating work that earns its place.

Get in touch

Let's talk content.

Struggling to get results from your content? Let's talk about what's working, what's not, and where the opportunities are.

Message me on LinkedIn ↗
Also creating

Looking for UGC?

Explore my video work for wellness, beauty, and lifestyle brands.

View my UGC portfolio ↗